Rino scanzoni biography for kids
Rino scanzoni biography for kids pictures
Rino scanzoni biography for kids age.
dialogue with Rino Scanzoni
Rino Scanzoni has served as chairman of WPP’s Mediaedge:cia North America since March 2007 and as chief investment officer for Group M North America since 2005.
A media buyer for more than 25 years, he also is on the Group M global executive committee and was one of the leading proponents of Commercial+3 ratings. Scanzoni recently spoke with The Hollywood Reporter marketing reporter Gail Schiller about his expectations for the upfronts and the state of the TV ad industry.
The Hollywood Reporter: What are your expectations for the upfronts?
Rino scanzoni biography for kids
Do you expect spending by TV advertisers to increase or decrease compared with last year?
Rino Scanzoni: It’s hard to say. I don’t really pay much attention to (upfront spending) because it’s really not relevant in terms of what we do from a strategy standpoint.
What matters to us more is what the total potential spending is for the year. The upfront is nothing more than a futures market, so i